Cinthia

Cinthia’s career began with some of California’s most respected branding companies, including Michael Vanderbyl and Landor Associates. In 2001, after four years as the co-founder and principal/creative director of Wen Oliveri, she founded NOON.

Cinthia was named one of GD USA's “People to Watch” in 2004. Honored by many awards of excellence including the Addy Awards, West Coast Art Directors Club and the Type Directors Club, various design titles have also recognized her branding and graphic design solutions including, Graphis (for Identity, Brochure and Typography), Communication Arts, Print, HOW Magazine and STEP. As a part of the CCA 100 collection, Cinthia’s work was exhibited at the SFMOMA and was recently selected to participate in the San Francisco Museum of Craft and Design exhibition as one of the city's most influential designers.

In addition to creative direction, Cinthia is involved in every aspect of design, from strategy, to making comps. A true believer in visual communication, Cinthia is involved with the AIGA in efforts to continually improve the design profession, its ethics and relationship to the world. She is currently developing an exhibition piece reflecting the integration of living and working.

Currently Chair and Adjunct Professor of the Graphic Design Department at California College of the Arts. She is also working with her team on Goods at NOON – utilizing graphic design to create products and solutions that are earth-friendly and sustainable. She is also fluent in Mandarin Chinese.

Craig

Craig was born in Sweden and raised in England. He received both his Bachelor degree with Honors in English and Philosophy and a Masters degree in Culture and Social Change from the University of Southampton, UK.

Prior to starting his own business, he worked for companies such as Landor Associates (London and San Francisco) and Citigate Bass Yager in various brand consulting, marketing communications and public relations capacities. Since joining NOON, Craig has led strategic verbal communication projects that include brand positioning, naming, nomenclature, tagline and content development for a wide range of clients, from high-tech to arts institutions, fashion and real estate. His brand strategy and tagline, “Life Amplified”, received notable buzz for Yerba Buena Center for the Arts by defining its re-positioning and marketing campaign.

A number of industry publications have published Craig’s articles but he’s still proud of winning The Daily Telegraph Limerick Competition and appearing on Albertsons’ nuts packaging. He spent a year teaching English in Egypt, which, to this day, remains one of his most treasured experiences. He writes poetry, short stories and novellas with a focus in children’s literature.

Craig has an uncanny bank of vocabulary, the worst of which is reserved for West Ham United and the state of English cricket. Passionate about politics, current events and education, he also enjoys hacking about on a sunny golf course or on rainy days, “playing” his trombone.

Lola

As chief of security, our beloved canine companion and savior, the young pup joined NOON in 2003. Since being rescued from the San Francisco Animal Shelter, she has mastered 100 words in the English language, become our protector on late nights, and brings us much joy, happiness, and oddly, inspiration. Lola celebrates her birthday in July with a lovely piece of cheesecake, and is currently under training to sing songs.